- ISBN13: 9780814480526
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
- Click here to view our Condition Guide and Shipping Prices
Product Description
In The Million-Dollar Financial Services Practice, author David J. Mullen, Jr. reveals how to become a top-producing financial advisor using the method he has taught at Merrill Lynch and is famous for in the industry. This comprehensive book combines marketing, prospecting, sales, and time management techniques into a system that will help readers build a successful and lucrative practice. Mullen gives financial advisors all the tools and guidance they need to: … More >>
The Million-Dollar Financial Services Practice: A Proven System for Becoming a Top Producer
Tags: Becoming, Financial, MillionDollar, Practice, Producer, Proven, Services, System
Book was a good review of his discussion in person. A bit repetitive, but a lot of good information on how to structure a practice.
Rating: 4 / 5
As I begin my own financial services practice I find this book to be very helpful in two areas.
1. The author gets at motivation first. We need to ask the WHY of what we are doing. We need to answer that question in our own lives if we are to be successful. Set goals and then work to achieve those goals. It begins with the reasons we are in this business.
2. Practical steps. The author takes the reader through very practical steps of time management, and even lays out some very basic marketing plans and ideas.
This is a marked up book that will be a constant reference for me.
Rating: 4 / 5
I have read many books for financial advisors to build their practice. Dave Mullen in this book has distilled the important activities that each should do from new advisors to the business and experienced advisors who still desire to grow their business. This is by far the best book I have read in this area.
The best way to read this book is to skim the book to find the areas of interest for yourself. Then, reread specific sections and think of the activities that you will do. He does give you many ideas – it would be impossible to do all of them.
I would highly recommend any new advisor to the business to read this book. I would also encourage managers to read this book also since it will help them to give advice to their new advisors. Wholesalers who sell to advisors should read this also since they from time to time give advisors some ideas of getting business.
Dave Mullen has done a great job with this book and I look forward to his next book.
Rating: 5 / 5
I have been in the financial services business for 25 years and have seen a lot of “Grow a Big Practice Fast” systems. This is book the best. It lays out a great template that most anyone can follow step by step to build a solid book of business. It is a reminder of the basics but also has a number of “Think BIG” type of processes and tools. I have recommended it to all the brokers in my division and most have had very good results. This is not a quick fix, but it is a template of fundamental best practices. Buy the book. Implement the system.
Rating: 5 / 5
This is a very good, practical guide, on how to become a million dollar producer. The book is straightforward and full of practical information that anyone can immediately put to use.
The author is a former regional manager at Merrill Lynch and refined his system over many years of working with top producers at the firm. New advisors and those looking for a significant jump in productivity would be well advised to adopt the book as their business plan.
I use the book and have worked with draft copies of the materials for two years and have seen a significant lift in my productivity, client satisfaction and my own professional satisfaction.
The book has info on how to structure your practice, what activities matter, managing investments, niche marketing, working with your assistant and much more.
This is a great companion to Nick Murray’s classic book “The New Financial Advisor”
Rating: 5 / 5